Let’s be real, people are over perfection. Perfect feeds, overly polished captions, everything filtered and edited to the max? It’s all starting to feel… a little flat.

What your audience really craves is something more human. That’s where behind-the-scenes (BTS) content comes in.

In the fast-paced world of social media, it’s not just about what you say, it’s how you say it. If you want to create content that grabs attention and keeps people watching, these three video strategies are your secret weapons: Movement, Location, and Timeliness.

Let’s be honest, social media feeds are fast. With just a split second to grab attention, your visuals need to work hard to get noticed. But what actually makes someone pause mid-scroll?

If your social media presence is starting to feel a little stale, don’t panic it happens to the best of us. Whether your engagement is dipping or your feed just isn’t vibing with your brand anymore, sometimes all you need is a quick refresh to bring it back to life.

There’s nothing more powerful than a happy customer and their words can work wonders for your brand when shared strategically. Testimonials aren't just nice feedback, they’re compelling proof that you do what you say you’ll do.

Creating content can be one of the most time-consuming parts of any social media or marketing strategy. But what if you could create more content in less time and stay consistent? That’s where content batching comes in.

Building a following is great but converting that audience into clients, customers, or donors is where the magic really happens. Here are 5 strategic ways to move your followers from passive scrollers to active participants in your brand.

Creating content takes time and effort—so why only use it once? At Social Collective, we’re all about working smarter, not harder. That’s where repurposing comes in.

Every brand experiences a lull in engagement at some point. Maybe your content isn't hitting the mark, your audience has lost interest, or you're simply not showing up consistently.

We all have those tasks—the ones we really don’t want to do. Whether it’s sending that awkward email, organizing files, or finishing a boring report, procrastination loves to creep in when a task feels dull, difficult, or downright dreadful.

At its core, marketing is about influencing people—capturing their attention, sparking their interest, and guiding them toward taking action. A powerful and time-tested framework that helps achieve this is the AIDA method.

Hashtags have been a go-to tool for boosting social media reach for years. But with platforms constantly evolving, do they still work?

The short answer: yes, but each platform now treats them differently—so your strategy should, too.

Let’s break down how hashtags work across social media today and how to make them work for you.

Video content is taking over social media, and LinkedIn is no exception! LinkedIn isn’t just another social media platform for many professionals—it’s where real business conversations happen.

Pinterest Predicts isn’t just about what’s trending now; it’s about what will trend next. With over 460 million monthly users turning to the platform for inspiration, Pinterest identifies patterns in rising search terms to forecast trends before they hit the mainstream.

As of January 10, 2025, TikTok, the dynamic platform that has revolutionized digital marketing and brand engagement, faces a ban in the United States. But how could this seemingly unstoppable app go from hero to zero so quickly? Let’s take a look at TikTok’s fall from grace.

We know how challenging it can be to keep your audience engaged in today’s fast-paced digital world. If your audience has become disengaged, don’t worry!

We all have those tasks that make us groan just thinking about them. Whether it’s boredom, fear of failure, or sheer overwhelm, these feelings can stall our productivity…

Learn how to capitalize on holiday trends while still staying true to your brand identity!

Planning an event is only half the battle; getting people to attend is the real challenge. Here are our proven strategies to ensure your event doesn't go unnoticed!

Having the right tools is crucial for managing social media effectively. Whether you’re juggling multiple accounts or running socials for your own business, these 5 tools will help you meet your goals!