Brand First. Holiday Second:
Creating Festive and On-Brand Seasonal Content
The holiday season is a prime time to engage with your audience, but it’s essential to keep your brand identity front and center. Here are some tips to help you create festive, yet on-brand content:
Back to the Basics
Start by revisiting the foundational elements of your content strategy. Take time to brainstorm and ask yourself key questions to direct your posts:
Who is your audience? How do their needs and behavior change during the holidays?
How can your content align with their seasonal priorities—shopping, inspiration, relaxation, etc.?
For example, the theme of gratitude is prominent during Thanksgiving. Your posts around this season should align with both gratitude and brand values: appreciation for your clients, their support, your team, etc.
Create a Consistent Post Schedule
A consistent posting schedule is crucial, but flexibility is key. Plan your content calendar around key holiday dates and themes, but leave room for trend-driven, spontaneous posts as they arise. Your audience should know when to expect new content, whether it’s weekly updates or a daily series, to keep your brand top of mind.
Maintaining a dynamic and flexible schedule ensures your brand stays consistent while embracing the festive spirit and tapping into emerging trends. This balance helps build anticipation and reinforces your connection with your audience.
Embrace Your Brand’s Color Palette & Seasonal Themes
Your brand’s color palette should always take precedence, even during the holidays. Integrate subtle festive elements or a singular seasonal color that complements your signature look, ensuring your content remains instantly recognizable.
Along with your colors, embrace iconic seasonal themes that will resonate with your audience. Introduce these elements gradually throughout the season to keep your content fresh and dynamic. Experiment with new formats, but always tie them back to your brand’s core messaging to maintain recognition.
Keep Up with Trends
The world of social media moves quickly, so staying in tune with emerging trends is crucial. While it's helpful to plan your content, you must also be ready to adapt to seasonal shifts and trending topics as they arise. Leave room in your content calendar to incorporate timely posts and trending elements that will resonate with your audience.
Want a reliable way to stay up to date? Join our newsletter for insider tips, including our Biweekly Trend Report, to keep your content timely and on-point.
By keeping "Brand First. Holiday Second," you can create content that both celebrates the season and strengthens your brand’s identity. We hope these tips will help you stay on track with creating content is relevant, engaging, and true to your brand’s message. Happy holidays!
Looking for an example of how we put these tips to use for our clients? See below for seasonal fall content for Legacy Title:
