Client Stories
TitleSmart
How Storytelling Turned a Title Company into a Social Media Powerhouse!
In an industry where most companies blend into the background, TitleSmart wanted to stand out.
They needed to be the first name that came to mind for agents, buyers, and sellers when it was time to close.
The challenge? How do you make title insurance—an essential but often overlooked part of real estate—memorable, relatable, and engaging?
The answer: by telling the real stories happening every day at TitleSmart!
-
TitleSmart needed to build brand awareness and stay top-of-mind with real estate agents, lenders, buyers, and sellers in a competitive market.
The goal wasn't just visibility but to be recognized as THE best place to close.
In an industry that blends into the background of real estate, this was no easy feat.
-
We didn't just market TitleSmart's services. We told the stories that made them human!
TitleSmart needed to build brand awareness and stay top-of-mind with real estate agents, lenders, buyers, and sellers in a competitive market.
The goal wasn't just visibility but to be recognized as THE best place to close.
Smarties are known for being friendly, welcoming, and genuinely different from other title companies. So we made sure to emphasize that in everything we created.
Resonate: We established a consistent presence across Instagram, Facebook, and LinkedIn, meeting their audience where they already were.
Captivate: We balanced diverse content types to showcase TitleSmart’s expertise and personality:
Fun, relatable video content featuring their team in everyday workplace moments
Educational tips that positioned them as trusted experts
Social proof through testimonials and happy client photos
Motivate: We didn’t just make TitleSmart impossible to ignore; we made people want to be a part of the action!
-
In 2025 TitleSmart socials featured
2750,000 impressions
6.2% Engagement Rate
And they’re only growing! In the past three months TitleSmart socials have included
34.8% increase in impressions
29.9% increase in engagements
32.6% increase in post link clicks
Instagram Alone:
204% increase in impressions
125% increase in engagement
Audiences are watching TitleSmart and they can’t look away!
The numbers speak for themselves, but the real impact? TitleSmart isn't just growing, they're THE place everyone wants to close.
TitleSmart's success proves that when you start storytelling, you start marketing.
By focusing on the human stories—the team, the culture, the everyday moments—we helped TitleSmart become a brand people recognize, trust, and choose.
34.8% increase in impressions
〰️
29.9% increase in engagements
〰️
6.2% engagement rate
〰️
34.8% increase in impressions 〰️ 29.9% increase in engagements 〰️ 6.2% engagement rate 〰️
SpareKey
How Storytelling Helped a Nonprofit Celebrate Success and Drive Donations!
Spare Key is a non-profit organization that provides assistance to families with a critically ill or seriously injured family member.
Their mission is powerful, their work is life-changing, and their social media needed to reflect that.
-
Spare Key's content focused heavily on families in need and calls for donations. While the stories were important, the approach wasn't giving the full picture of what Spare Key does.
Without celebrating their wins and showcasing their impact, their content wasn't resonating with the algorithm or inspiring the level of engagement they needed to grow awareness and drive donations.
-
We helped Spare Key tell the complete story of their work, balancing the need for donations with celebrating their wins.
Resonate: We started highlighting their successful events, showcasing their dedicated staff and volunteers, and celebrating the milestones and moments that show their impact in action.
Captivate: We diversified their content to keep followers engaged and the algorithm working in their favor:
Event promotion and recaps that built excitement and showcased community support
Behind-the-scenes content featuring their passionate team
Video content that brought their mission and events to life
Strategic fundraising campaigns that connected donors to real impact
Uplifting stories that highlighted the success of their programs
Motivate: By showcasing Spare Key's wins and celebrating their impact, we inspired people to be part of their meaningful mission.
-
When followers see the tangible difference Spare Key makes through successful events, dedicated staff, and the real help they provide to families, they're motivated to give.
We created content that showed donors exactly what their contributions accomplish and made them feel connected to the mission.
Since January 2022, Spare Key's social media has seen significant growth across all platforms:
2.4 million impressions
115,000+ engagments
30,000+ link clicks
4.7% engagement rate
SpareKey’s success proves that when you tell your story, it will inspire others.
We created content that showed donors exactly what their contributions accomplish and made them feel connected to the mission.
2.4 Million Impressions
〰️
115,000+ engagements
〰️
30,000+ Link Clicks
〰️
2.4 Million Impressions 〰️ 115,000+ engagements 〰️ 30,000+ Link Clicks 〰️
Hay Creek Ranch
How Storytelling Built a Year-Round Community for a Seasonal Horse Camp!
Hay Creek Ranch is a rustic horse camp nestled in the Black Hills of South Dakota. In 2021, new owners took over with a clear mission: keep everything loyal campers loved about Hay Creek while modernizing the experience for everyone.
-
In 2021, Hay Creek had devoted customers, but no social media presence, no online booking system, and no way to stay connected with their community during the off-season.
The new owners needed to honor the ranch's legacy while bringing it into the modern age.
As a small, seasonal operation, they didn't have the staff or resources to manage their own marketing. They needed a partner who could handle everything from strategy to execution.
-
We built Hay Creek's digital presence from the ground up, creating a strategy that keeps the community engaged year-round.
Resonate: We created Instagram and Facebook accounts and built a year-round community around shared love for the ranch and nostalgia for past seasons.
Captivate: We diversified content to keep followers engaged even when the ranch is closed:
Photo contests where ranchers submit their favorite memories from the summer
Check-ins with ranch staff throughout the season
Throwback content that taps into nostalgia and shared experiences
Timely updates like the first snowfall at camp
Behind-the-scenes glimpses of ranch life
We also built a user-friendly website with online reservations (something that had never been available before) and created print and digital ads targeting the horse community through strategic SEO and partnerships with trail associations.
We handle all content creation and scheduling using photos and updates they send us, acting as their full marketing team even from hundreds of miles away.
Motivate: By keeping Hay Creek Ranch top-of-mind year-round, we inspire campers to book their return trips and share their love for the ranch with others. Every post reinforces the sense of community and belonging that makes Hay Creek special!
-
The Outcome: Since 2021, Hay Creek Ranch's social media has grown significantly:
6.4 million impressions
254,214 engagements
33,459 post link clicks
4% engagement rate
The 2022 season was the busiest Hay Creek had ever seen, and they've continued to grow every year since. By building a year-round digital community for a seasonal business, we've helped Hay Creek stay connected with their people while attracting new riders!
Hay Creek Ranch proves that distance and seasonality don't have to limit your reach.
By building a digital community rooted in nostalgia and shared passion, we helped a remote, seasonal business stay top-of-mind year-round and keep campers coming back season after season.
6.4 Million Impressions
〰️
250,000+ engagements
〰️
33,000+ Post Link Clicks
〰️
6.4 Million Impressions 〰️ 250,000+ engagements 〰️ 33,000+ Post Link Clicks 〰️
“The Social Collective has done an absolutely amazing job managing our social media and print marketing. It’s worth every penny - we highly recommend them!!”
— Mike Anderson, owner of Anderson Benefit Partners