Linkedin loves videos
Video content is taking over social media, and LinkedIn is no exception!
LinkedIn isn’t just another social media platform for many professionals—it’s where real business conversations happen. And now, as the platform roles out its vertical video feed, there’s a huge opportunity to stand out in a space that’s still relatively untapped!
With a 36% year-over-year increase in video viewership, the platform is pushing for more creators to share videos. If you want to maximize your LinkedIn reach, the time to start creating compelling video content is NOW!
To help you make the most of LinkedIn’s video format, here are four essential best practices to follow:
1. Shoot Vertically 📱
Like many other platforms, LinkedIn is leaning into vertical video to cater to mobile users. A 9:16 aspect ratio ensures your content takes up the full screen, making it more immersive. Videos optimized for mobile hold attention longer and increase engagement, making them more effective in stopping the scroll.
2. Keep It Brief ⏳
Shorter clips perform better. Your videos should never exceed two minutes and hook your audience in the first 3 seconds. Cut the fluff. Get to the point. A snappy, clear message is far more likely to hold attention than one that drags on. If you need to include more information, add it to your caption!
3. Write a Caption That Works 📝
Your caption is just as important as the video itself! A strong caption helps grab attention, boost engagement, and provide context. Make sure yours:
✔️ Hooks the reader in the first sentence
✔️ Adds insight or key takeaways from the video
✔️ Encourages interaction—ask a question or spark discussion
✔️ Is at least 50 words long (LinkedIn favors in-depth captions!)
Captions encourage users to spend more time on your post, which signals to the LinkedIn algorithm that your content is valuable—leading to higher reach. Don’t skip this step! 🚀
4. Add Subtitles for Accessibility 🎥
Most LinkedIn users watch videos without sound, so subtitles aren’t just helpful—they’re essential. Adding burned-in or auto-generated captions ensures your message is clear, even on mute. Plus, they keep viewers engaged for longer. Don’t let your content get skipped just because the sound is off!
Final Thoughts
On LinkedIn, conversations drive business, and video is becoming one of the most effective ways to share expertise, spark engagement, and expand your reach. Following these four best practices will help your videos stand out. The best part? You don’t need to start from scratch!
Challenge yourself to create your first LinkedIn video this week! Even if you’re new to video, start small. Try to repurpose a recent piece of content—turn a blog post, carousel, or even a quick thought into a short, impactful video. Experiment, track how it performs, and refine your approach. You might be surprised by the results!