Pinterest Predicts:
A Glimpse Into 2025 Trends
Pinterest Predicts isn’t just about what’s trending now; it’s about what will trend next. With over 460 million monthly users turning to the platform for inspiration, Pinterest identifies patterns in rising search terms to forecast trends before they hit the mainstream. According to Pinterest, 8 out of 10 of their 2023 predictions came true, making this report a credible source of future insights.
Whether you’re a brand, marketer, or content creator, this report is a treasure trove of opportunities to align your strategies with what audiences will want in the near future.
Key Trends for 2025
1. Cherry-Coded: A Nostalgic Splash of Red
Cherry Coded
This trend is all about red hues making a bold comeback in fashion, beauty, and home décor. Inspired by a sense of nostalgia and vibrancy, expect searches for “red nails aesthetic,” “cherry-colored outfits,” and “retro red home accents” to dominate. For businesses, incorporating red in campaigns or products can evoke feelings of energy and passion.
2. Aura Beauty: Inside-Out Glow
Beauty trends in 2025 are all about holistic self-expression. Aura Beauty taps into vibrant, multi-colored aesthetics inspired by aura photography and energy fields. Think bold makeup palettes, colorful nail art, and skincare routines that focus on radiance. Creators can lean into tutorials showcasing how to achieve this ethereal glow.
Mix & Maximalist
3. Mix & Maximalist: Bold Self-Expression
Fashion and beauty trends are leaning towards unapologetic individuality. Bright, experimental colors, maximalist aesthetics, and nostalgic nods to the 2000s will dominate. Expect more searches for bold makeup tutorials, statement pieces, and ways to mix and match patterns fearlessly.
4. Terra Futura: Sustainability as a Lifestyle
The green movement continues to gain momentum, but in 2025, it’s less about performative eco-friendliness and more about authentic, sustainable living. Pinterest predicts a surge in DIY projects, upcycling, and eco-friendly swaps. Whether it’s sustainable home décor or zero-waste cooking, people are looking for actionable ways to reduce their footprint.
5. Surreal Soirees: New Forms of Celebration
Surreal Soirees
From micro-gatherings to unconventional holidays, how we celebrate is changing. Pinterest anticipates a shift towards hyper-personalized, unique celebrations. Think “purpose parties” and gatherings that focus on themes like gratitude, milestones, or shared interests rather than traditional formats.
6. Nesting Parties: Mental Balance Takes Center Stage
Nesting parties are becoming a cornerstone of modern celebrations, providing moms-to-be with more than just gifts—they offer a chance to build a supportive community and prepare emotionally and mentally for postpartum life. These gatherings focus on fostering connections, sharing advice, and creating a nurturing environment that extends beyond birth.
7. Tech-Savvy Homes Meet Player One Fashion
As technology becomes more embedded in our daily lives, homes in 2025 will reflect a futuristic and functional aesthetic. Player One fashion, inspired by gaming culture and the metaverse, aligns seamlessly with this trend. Picture a tech-savvy home featuring smart lighting, voice-activated assistants, and ergonomic gaming setups designed for both work and play. Searches for “tech-inspired home décor” and “gamer lifestyle integration” will rise as people look to merge cutting-edge technology with comfortable, stylish living spaces.
How Businesses Can Leverage These Trends
1. Adapt to Evolving Consumer Needs
Understanding these trends allows businesses to anticipate customer desires. For example, brands can focus on promoting wellness products, sustainable practices, or innovative tech solutions.
2. Create Relevant Content
Marketers and content creators can align their campaigns with these trends to increase engagement. Whether it’s a tutorial on upcycling or a guide to mindfulness practices, the more relevant your content, the more likely it is to resonate.
3. Be Authentic
Audiences value authenticity now more than ever. Ensure that your messaging aligns with these trends in a genuine way. For instance, if promoting sustainability, showcase real efforts and actionable steps rather than surface-level claims.
Why Pinterest Predicts Matters
Pinterest Predicts provides a roadmap to the future, offering actionable insights for individuals and businesses alike. By staying ahead of these trends, you can create content, products, and experiences that truly resonate with your audience.
For more details, check out the full Pinterest Predicts report here.
What trends are you most excited about? Let us know how you’re planning to incorporate these predictions into your life or business in 2025!