Resonate: The power of instagram reels
You can further capitalize on the power of Reels by sharing them to multiple social media accounts, including Facebook, TikTok, and LinkedIn.
When you think of resonate, what comes to mind? We picture someone plucking a guitar string in a cathedral. When plucked, the sound reverberates throughout the space, making an impression on everything in its path. In a similar way, Instagram Reels get “plucked” and reverberate throughout large audiences within Instagram.
Instagram Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may resonate with your business.
You can further capitalize on the power of Reels by sharing them to multiple social media accounts, including Facebook, TikTok, and LinkedIn.
Let’s take a look at three Reels we’ve created for our clients and how they resonated with each audience.
Reel #1: MKT
Reels are an effective way to showcase your brand voice and get in front of more people. We utilized one of the trending themes on Instagram to create a short eight-second clip highlighting MKT’s upcoming open houses. It was seen by 6,488 accounts! On top of that outstanding reach, they also saw 31 non-followers engage with their post.
Takeaway: You don’t have to reinvent the wheel- take advantage of trends to create Reels that will likely perform well simply because they are tried and true!
Reel #2: TitleSmart
This 10 second clip featured an automatic window washing device, enticing viewers who were wondering what this weird gadget was. It quickly became the most viewed Reel on their Instagram and accrued an unheard of 73.8% engagement rate on Facebook!
Takeaway: draw in viewers with a great hook that makes them want to watch the entire reel. In this case, viewers wanted to know what this device was and see it in action.
Reel #3: Hay Creek Ranch
This Reel was also short and simple, featuring two horses sniffing a hand. A cute subject drew viewers in, while the caption that read “Whitey at the end 🤣” encouraged them to watch the entire video. Over 16,000 views and almost 500 likes made this one of Hay Creek’s top performing Reels.
Takeaway: use a simple CTA (call to action) either in the Reel itself or in the caption to keep viewers engaged.