Client Stories

Hay Creek Ranch

This established South Dakota horse camp went under new ownership in 2021. The goal was to keep everything the current campers loved about Hay Creek, while improving the entire customer experience.

Here’s how we did it:

Resonate: We created three social media accounts and posted daily content that inspired and educated the horse camping community.

Captivate: We created a user-friendly website that answered questions before they were asked and allowed users to create online reservations, something that was never available before.

Motivate: We designed print and digital ads that targeted horse people - with strategic SEO, breathtaking photography, and features in horse trail association publications.

The result:

The 2022 season was the busiest Hay Creek has ever had, and they are on track to see even more growth in 2023.

Titlesmart

How Storytelling Turned a Title Company into a Social Media Powerhouse!

In an industry where most companies blend into the background, TitleSmart wanted to stand out.

They needed to be the first name that came to mind for agents, buyers, and sellers when it was time to close.

The challenge? How do you make title insurance—an essential but often overlooked part of real estate—memorable, relatable, and engaging?

The answer: by telling the real stories happening every day at TitleSmart!

TitleSmart is a full-service title company founded by Cindy Koebele in 2007. Cindy's intense focus on customer experience not only got TitleSmart through the 2008 housing market crash, but has earned her company numerous accolades including Star Tribune Top Workplace, Business Journal's Best Places to Work, and EY Entrepreneur of the Year. They've been on the Inc 5000 list eight times—something only one other company has ever achieved.
We've been with TitleSmart since the beginning, even before The Social Collective came to be.
TitleSmart needed to build brand awareness and stay top-of-mind with real estate agents, lenders, buyers, and sellers in a competitive market.
The goal wasn't just visibility but to be recognized as THE best place to close.
In an industry that blends into the background of real estate, this was no easy feat.
We didn't just market TitleSmart's services. We told the stories that made them human!
Smarties are known for being friendly, welcoming, and genuinely different from other title companies. So we made sure to emphasize that in everything we created.
- Resonate: We established a consistent presence across Instagram, Facebook, and LinkedIn, meeting their audience where they already were.
- Captivate: We balanced diverse content types to showcase TitleSmart’s expertise and personality:
  - Fun, relatable video content featuring their team in everyday workplace moments
  - Educational tips that positioned them as trusted experts
  - Social proof through testimonials and happy client photos
- Motivate: We didn’t just made TitleSmart impossible to ignore, we made people want to be a part of the action!
In 2025 TitleSmart socials featured
- 2750,000 impressions
- 6.2% Engagement Rate
And they’re only growing! In the past three months TitleSmart socials have included
- 34.8% increase in impressions
- 29.9% increase in engagements
- 32.6% increase in post link clicks
Instagram Alone:
- 204% increase in impressions
- 125% increase in engagement
Audiences are watching TitleSmart and they can’t look away!
The numbers speak for themselves, but the real impact? TitleSmart isn't just growing, they're THE place everyone wants to close.
"Such an amazing digital and social media marketing team. I use them exclusively for my companies."
— Cindy Koebele, Owner of TitleSmart & Hay Creek Ranch

"Such an amazing digital and social media marketing team. I use them exclusively for my companies."

— Cindy Koebele, Owner of TitleSmart

TitleSmart's success proves that when you start storytelling, you start marketing.

By focusing on the human stories—the team, the culture, the everyday moments—we helped TitleSmart become a brand people recognize, trust, and choose.

34.8% increase in impressions

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29.9% increase in engagements

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6.2% engagement rate

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34.8% increase in impressions 〰️ 29.9% increase in engagements 〰️ 6.2% engagement rate 〰️

Titlesmart

TitleSmart is a full-service Title company that was founded by Cindy Koebele in 2007. Cindy’s intense focus on customer experience not only got TitleSmart through the 2008 housing market crash, but has earned her company numerous accolades, including Star Tribune Top Workplace, Business Journal’s Best Places to Work, and EY Entrepreneur of the Year.

We’ve been with TitleSmart since the beginning, even before The Social Collective came to be! Here’s how we helped TitleSmart become THE BEST place to close:

Resonate: To get as many eyes as possible on TitleSmart, we’ve been active on four different social channels for years.

Captivate: We make it a priority to walk alongside realtors, lenders, and clients to make the closing process simple and fun. The experience everyone has at TitleSmart keeps them coming back.

Motivate: We go where our audience is- TitleSmart has been featured on multiple podcasts, radio ads, digital ads, publications, print ads and press releases.

The result: TitleSmart has 4.9 stars on Google and Facebook and is one of the fastest growing companies in the nation, having been on the Inc 5000 eight times, something only one other company has ever done.