THE 10 Best CTAs (Calls to Action)

**Our best tip:**
**Make it EASY**

Your CTAs should be simple, clear, and exciting.

CTAs (calls to action) include anything in your business that encourages your users to do something.

CTAs boost engagement, convert your audience to leads, and convert your leads to customers.

Add them to your social posts, emails, website, and anywhere else you talk about your business. They can be buttons, text, forms, or simply talking about “next steps” in a video or podcast.

Our Top 10 Favorite CTAs

1: Hit reply

This is a great CTA for emails. Most email readers don’t know they can respond directly to email campaigns, so encouarge them to get in touch with you directly in the simplist way possible.

2: Drop an emoji

This is a fun way to get your audience involved in your social posts. You can have them answer a specific question OR use their emoji comment to enter your contest/giveaway.

3: What works for you?

Ask this question (or a different targeted question) at the end of a blog or social post to get the conversation started and involve your audience. You’ll get insight into their needs and may even find a new tool to use yourself!

4: Download Now

Perhaps you are offering your audience a downloadable freebie in exchange for their email address. You could even charge $1-12 dollars to get serious subscribers value what you offer. Once they make their first purchase, they are more likely to do so more easily again in the future.

5: I’m In

Put this CTA on a button on your website or email. Your audience will be excited to join your email list, get into your community, or download your freebie.

6: Take the Quiz

A lot of big-time marketers use quizzes to learn more about their audience and involve them in a deeper way before adding them to their email list.

Bonus: People like learning about themselves, so offer some personalized insight in their quiz results so they can move forward and feel like they got something out of the time they spent on the quiz. Follow it up with a custom email sequence that will make you their go-to business for that specific need.

7: Sign Up & Save

Personalize this CTA with a specific discount amount. This CTA is great for building your email list when you are selling a product or offering a discounted special for new subscribers.

8: Continue

Peak their interest? Keep the journey going by directing users to the next step. Great for forms and applications, or simply just getting users from your email to your landing page to learn more.

9: Get XYZ Free For One Month

This CTA is great for subscription models, like communities, software, or ongoing services. If your monthly fee is on the expensive/premium side, consider offering tiered pricing with features to match. Canva does this.

10: Join

This simple CTA is a great way to get users involved in whatever you offer. It’s exciting, fun, and stress-free.