5 Tools Every Social Media Manager Needs
By Erinn Christopher, Brand Specialist
Having the right tools is crucial for managing social media effectively. Whether you’re juggling multiple accounts or running socials for your own business, these 5 tools will help you meet your goals!
1 | Scheduling Software: Sprout Social
Keeping a consistent posting schedule is one of the hardest parts of starting a social media campaign. At the Social Collective we need a scheduling system to keep all of our client’s schedules organized and automated! We use Sprout Social because it allows us to schedule posts across various platforms, analyze performance, and engage with our followers all in one place!
Why we love it:
Seamless multi-platform scheduling
Comprehensive analytics
Engaging interface for interacting with followers
2 | Design Software: Canva
Creating visually appealing content is key to making your brand stand out on social media. The content you create represents your values, purpose, and communicates what you do to your audience. Canva is a fantastic all-in-one tool for designing your content. This user-friendly design platform offers countless templates, graphics, and fonts to help you create stunning posts, stories, and banners.
Why we love it:
User-friendly
Easy-to-use templates
Extensive library of design elements
3 | Editing Software: Adobe Premiere Pro
Video content is the best way to grow your platform quickly in 2024! Canva's latest updates make it a great tool for beginners to edit their videos. But if you want faster, cleaner editing, you’ll want the industry-standard: Premiere Pro. This tool that offers powerful features for cutting, editing, and enhancing videos! Plus as an adobe product is works seamlessly with other tools you may already be using!
Why we love it:
Professional-grade editing tools
Seamless integration with other Adobe products
Extensive tutorial and support resources
4 | Analytics Software: Google Analytics
Sprout Social has a great built in analytics for your socials, but if you need more diverse analytics, Google Analytics is a great place to start! Google Analytics provides in-depth insights into your website traffic, user behavior, and conversion rates. By linking your social media accounts, you can track how your social efforts are driving traffic and achieving goals!
Why we love it:
Detailed traffic and behavior reports
Customizable dashboards
Integration with other Google tools
5 | Idea Generation: ChatGpt
ChatGPT offers a powerful solution for brainstorming ideas, refining content strategies, and optimizing SEO. Whether you need help with blog post topics, social media captions, or keyword research, ChatGPT is your go-to tool for creativity and innovation.
Why we love it:
AI-powered content generation
Versatile applications for various content types
Streamlined workflow and productivity boost