The Social Collective's Guide to Facebook Ads

The Social Collective's Guide to Facebook Ads

One of the most common questions we get asked is, “What type of social media ads should we be running?” Businesses not only want their ads to perform well but they also want to know why and where their ad budget should be going for Social Media advertisements.

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The Truth about Your Return on Investment with Social Media Marketing

The Truth about Your Return on Investment with Social Media Marketing

We are often asked: How do you track a return on investment (ROI) for Social Media?

There are the obvious metrics: Direct Sales, Media Impression, Response Rate, Reach, Lead Generation and Traffic.

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