The Truth about Your Return on Investment with Social Media Marketing

The Truth about Your Return on Investment with Social Media Marketing

We are often asked: How do you track a return on investment (ROI) for Social Media?

There are the obvious metrics: Direct Sales, Media Impression, Response Rate, Reach, Lead Generation and Traffic.

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Finding My Passion

Finding My Passion

All of our lives we’ve been told to pick a major that will bring in the big bucks, choose a career that will do the same, and to top that off, we also probably won’t love our first, second, and maybe even third jobs. Hearing this, all I could think during these times was, Wow, will I ever find something I’m passionate about?

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